This is the default. It allows cookies during normal browsing but blocks them when you're in a private window.
Before you go deep into settings, verify that third-party cookies are the culprit.
How to Unblock Third-Party Cookies in Google Chrome: A Complete Guide
Unblocking third-party cookies in Google Chrome allows websites to use data from external domains to enhance your browsing experience, such as keeping you signed in across different platforms or providing personalized recommendations.
In the settings menu, scroll down to Sites allowed to use third-party cookies and click Add .
Delete, allow, and manage cookies in Chrome - Computer - Google Help
When third‑party cookies are blocked or limited, Chrome displays an in the address bar (omnibox) on sites that attempt to use them. Clicking this eye icon allows you to temporarily allow third‑party cookies for the current site. This exemption is valid for 90 days , after which it can be renewed if necessary.
: Live chat widgets embedded on e-commerce sites use cookies to preserve your conversation history as you click from page to page. 5. Troubleshooting: Cookies Still Blocked?
Click the or settings icon on the left side of the address bar. Select Cookies and site data . Click Manage cookies and site data .
In early 2026, the landscape of third-party cookies in Google Chrome shifted from a "forced phase-out" to a permanent "user choice" model
If a specific website is failing to load content due to blocked cookies, you can unblock them instantly without diving into the full settings menu. Look at the right side of the Chrome address bar (URL bar).
