Sarah stopped sending "Update on Project X" emails. Instead, she sent:
Use apps like Libby or Hoopla to borrow the digital eBook or audiobook for free using your local library card.
Based on the importance of Smart Brevity, we recommend:
Write your first draft, then go back and cut at least 50% of the words. One Thought per Email/Paragraph: Do not bury the lede.
Use cases
Here is your actionable roadmap. Save this list.
: Deliver the most important piece of information immediately—tell the reader something they don't know in a short, sharp way. Why It Matters
To help you get started right away without needing a PDF download, use this plug-and-play template for your daily workplace communications. Q3 Budget Changes: What to Expect
Immediately after the lede, use a bold visual anchor like or The big picture: . In one or two sentences, explain the broader context and the direct impact of this news on the reader. 4. "Go Deeper" (The Choice)
Smart Brevity is a communication methodology developed by Axios co-founders Jim VandeHei, Mike Allen, and Roy Schwartz. It prioritizes essential information to respect the reader's limited time and attention span. 📄 Free Resources and Summaries While the full 2022 book, Smart Brevity: The Power of Saying More with Less
Fortunately, there are many free PDF resources available on Smart Brevity. Here are a few:
: Use a subject line or header of fewer than 6 strong words to grab attention.