Krauss develops her theory of "reinventing" the medium by examining artists who look backward to obsolete technologies or forward to contemporary technical apparatuses to invent their own rules.
To understand why Krauss felt the medium needed reinvention, one must first understand what she was reacting against.
: Greenberg collapsed a medium's identity into its material properties. Krauss, drawing on post-structuralist thought (particularly Derrida's deconstruction), argues that a medium is actually "a complex structure of interlocking and interdependent technical supports and layered conventions distinct from physical properties". For her, the specificity of a medium lies in its "constitutive heterogeneity—the fact that it always differs from itself". rosalind krauss reinventing the medium pdf
The historical state where traditional artistic mediums (painting, sculpture) have lost their purity and distinct boundaries.
Does "reinventing the medium" still apply to , or has the medium disappeared entirely? Krauss develops her theory of "reinventing" the medium
For academic citation: Krauss, Rosalind. “Reinventing the Medium.” Critical Inquiry, vol. 25, no. 2, 1999, pp. 289–312. JSTOR, http://www.jstor.org/stable/1344239.
In "Reinventing the Medium," Krauss argues that artists do not work in a vacuum; they work in relation to a set of conventions, techniques, and materials. 1. The Recursive Equation: Medium-Support-Convention Does "reinventing the medium" still apply to ,
The essay's themes of medium specificity, technological innovation, and the blurring of boundaries between art forms continue to resonate in contemporary art and criticism. Krauss's ideas have influenced a wide range of artistic practices, from digital art and photography to installation and performance art.