What is seen in the video is harrowing. The footage depicts Matías violently grabbing the cat by its limbs and fur, throwing and stepping on him. He is seen pulling Jason's tail and, after the cat was paralyzed from the abuse, repeatedly hitting him with a wooden kitchen spoon. In a particularly chilling detail, the video featured on-screen annotations where Matías described the cat's injuries, such as "Before I kill my cat, my cat had two broken limbs" and "My cat now has a very wounded tail; it's a little bit dislodged too". The cat was later taken to a veterinarian and died from the injuries he sustained.
As of 2023, Oyarzo has reportedly attempted to rebrand on the platform under the name "Matías," where he primarily uploads gaming content and has issued apologies for his past actions. However, he continues to face intense scrutiny and backlash from the online community due to the severity of the 2018 events.
Once the video resurfaced on social media on December 19, 2018, the internet erupted in collective fury. Outraged users quickly identified Matías, and his personal information—including his address, full name, and phone numbers—was doxed and spread widely across Twitter and other networks. The hashtags (Justice for Jason) and #PeluchinEntertainment began trending, as people shared screenshots of the abuse and demanded justice.
Peluchin Entertainment, whose real name is not publicly known, gained a massive following on social media platforms and YouTube for his humorous and often absurd content. His channel features a wide range of videos, including gaming highlights, pranks, and comedic sketches. With millions of subscribers and views, Peluchin Entertainment became a household name, especially among younger audiences.
As the online community continues to grapple with the implications of the incident, it is clear that a path forward is needed. By prioritizing animal welfare, promoting responsible content creation, and holding individuals accountable for their actions, we can work towards a safer and more compassionate online space.
The reaction from the internet was swift and severe. Almost immediately, animal rights activists and everyday users began flagging the content. High-profile YouTubers and online personalities used their platforms to condemn the act, calling for legal action and the permanent removal of his channel. The incident ignited a debate about the "fame-seeking" culture of the internet and how far some individuals are willing to go for views and notoriety.
While the YouTube channel is gone, the digital footprint of the incident remains a permanent stain on the internet's history. More importantly, it serves as a grim reminder that the pursuit of notoriety and "content" can, in the hands of a deeply troubled individual, translate into real-world tragedy.
: Following the death of Jason Krueger, Oyarzo uploaded subsequent videos showing two newly adopted kittens. He explicitly stated intentions to continue his actions.
The online world is often a place of community and creativity, but it occasionally becomes the backdrop for disturbing displays of animal cruelty. One of the most infamous instances in recent digital history involves a Chilean YouTuber known as Peluchin Entertainment. This case sparked global outrage, leading to widespread searches for the "Peluchin Entertainment killing his cat full video." However, the story behind the video is a dark reminder of the consequences of online depravity and the limits of platform moderation.