This era was defined by "Mahanati" , Padmini , and B. Saroja Devi , whose styles were deeply rooted in tradition yet forward-looking.
This is a fascinating area of research, as Tamil cinema (Kollywood) has a distinct aesthetic that blends traditional South Indian textiles with global trends from the 1950s to the 1990s.
Central to this era was the . Actresses like Savitri and Padmini were celebrated for their regal presence in heavy zari-bordered silks. Their style was deeply rooted in ethnic authenticity, often paired with traditional temple jewellery, including mookuthi (nose rings) and jhumkas (bell-shaped earrings). Iconic Style Trends This era was defined by "Mahanati" , Padmini , and B
: Hair was almost always styled in a sleek bun or a long braid adorned with fresh jasmine flowers (
To understand the style, you must know the decade: Central to this era was the
High-neck designs and elbow-length sleeves with subtle brocade borders.
Jayalalithaa was a true fashion revolutionary in Kollywood. She was among the first to wear westernized silhouettes on screen, including sleeveless gowns, form-fitting trousers, capes, and short skirts for modern roles. When she wore sarees, they were perfectly pleated, stiffly starched, and paired with high-collared blouses, projecting immense power and grace. She also popularized oversized sunglasses and block-printed silks. Sridevi and Silk Smitha: The Bold and Beautiful 1980s Iconic Style Trends : Hair was almost always
The late 70s and 80s also welcomed the disco era. Sequined dresses, metallic fabrics, heavy halter-neck blouses, and fringe details became immensely popular through dance icons like Silk Smitha. She broke conventional style barriers, introducing bold, uninhibited glamour to the conservative Tamil screen with body-con silhouettes and dramatic makeup. Timeless Style Lessons from Old Tamil Actresses
Before her political career, Jayalalithaa was a major fashion icon who broke several style barriers. She was among the first Tamil actresses to wear short-sleeved shirts, Western-style skirts, and tight-fitting churidars on screen. Later, she transitioned into heavily embellished, high-collared sarees that exuded power and authority. Sridevi: The Ultimate Style Chameleon