While Cooper Black handled the logo, easyJet traditionally paired it with for long-form communications and body copy. Futura provided a sharp, geometric contrast to the bubbly weight of the logo. However, as customer interfaces migrated from physical print advertisements and aircraft fuselages to mobile booking apps and self-service airport kiosks, the geometric rigidity of Futura posed legibility challenges on smaller, backlit screens. Enter "easyJet Rounded Book": Purpose and Design
EasyJet’s adoption of a rounded book-style font is more than a cosmetic refresh. It reflects a deliberate UX-driven strategy: making every piece of brand communication feel softer, more legible, and less stressful. In an industry where emotional comfort is a premium feature, EasyJet has found a way to deliver it through typography—without raising the ticket price.
It was 3:47 AM in the fluorescent purgatory of Gatwick’s North Terminal. Leo stared at the departure board, which flickered through its mechanical carousel of delayed flights. His own flight to Edinburgh had been bumped three times. His phone was dead. His coffee was cold. easyjet rounded book font new
In the world of typography, fonts play a crucial role in shaping the visual identity of a brand. For airlines, in particular, a distinctive font can make all the difference in setting them apart from competitors and creating a lasting impression on customers. EasyJet, one of Europe's leading low-cost carriers, has recently unveiled its new brand font, aptly named EasyJet Rounded Book Font New. In this article, we'll take a closer look at this innovative typography and what it means for the airline's brand identity.
In typographic terminology, a refers to a font thickness specifically designed for optimal reading at small sizes—slightly heavier than a "Light" or "Regular" weight, but thinner than "Medium" or "Bold." When combined with a "Rounded" geometric profile, it creates an entirely different communication style. While Cooper Black handled the logo, easyJet traditionally
The choice of a "book" weight specifically, rather than a heavy or black weight, is a nod to content consumption. EasyJet’s in-flight magazine, Traveler , and their destination guides rely heavily on inspiring photography and storytelling.
Have you spotted the new easyJet font? Share your boarding pass selfies (mask the barcode!) on social media using #easyJetRounded. Enter "easyJet Rounded Book": Purpose and Design EasyJet’s
Fonts are living products. Version 1.001 of easyJet Rounded Book was last updated in July 2020.If the airline’s digital needs evolve, a version 2.000 (or higher) could eventually appear. However, no such update has been formally documented as of June 2026.
While Cooper Black commands attention from a distance, easyJet needed a for digital applications: booking websites, mobile apps, boarding passes, in‑flight magazines, and customer emails. Enter the easyJet Rounded Book typeface.
EasyJet introduces a proprietary, rounded sans-serif typeface (let's call it "EasyJet Rounded Book" ) specifically designed to maximize legibility and friendliness. The feature involves integrating this new font into a dual-format release: a refreshed print magazine and a synchronized digital reading experience on the EasyJet app.
The shift to a custom typeface was led by the renowned London-based type studio Dalton Maag . This custom family, often referred to as EasyJet Rounded